Vivienne Chow Chinese streaming giant iQIYI is to boost its Southeast Asia operation with the appointment of three new country managers.
Two hail from Iflix, the regional streamer now being acquired by Tencent Video.IQIYI said that former Iflix executive Sherwin Dela Cruz had been hired as its country manager for the Philippines.
Dinesh Ratnam, also previously with Iflix, will oversee the markets of Malaysia, Singapore and Brunei. Steven Zhang of live streaming platform Jovy will join iQIYI as country manager in Indonesia.The Chinese streaming giant launched the international version of its app in 2019 and subsequently strengthened its overseas expansion through a strategic partnership with Malaysia’s Astro.
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