Tom Hanks, Gerard Butler, Evan Rachel Wood and Rosamund Pike headline projects being brought onto Berlin’s virtual European Film Market.Just how large its top-tier offers may be is, and the volume of deals, are still open for debate.“Very compact,” Constantin’s Martin Moszkowicz said mid-last week of the EFM, which swelled somewhat thanks to a flurry of title announcements on Feb.
4, followed by a steady trickle of big unveils.“The EFM does not look like it will have the comparable volume of the AFM,” Mister Smith’s David Garrett said. “But there will certainly be enough to whet people’s appetites.”The market has, in fact, been building for nearly a fortnight.
Following the IFC Midnight/Shudder domestic deal at Sundance for “Watcher,” AGC Studios moved forward its virtual EFM buyer screenings of the genre film by two weeks, closing international with Focus Features. “The market’s definitely been kicking off, given it doesn’t have to happen in the usual physical time frame.
The number of announcements being made really inspires confidence that there is business to be done, despite the challenges,” Protagonist CCO George Hamilton said.“The market’s starting earlier and will last longer.
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