Variety Staff Follow Us on TwitterInterscope Records promotes Ramon Alvarez-Smikle to the position of senior vice president, head of urban digital marketing at the label.In this newly created role, Alvarez-Smikle will oversee digital marketing efforts across all of Interscope’s roster of hip-hop and R&B/Soul artists, reporting to Gary Kelly, chief revenue officer/global head of streaming & strategy at Interscope Geffen A&M.
He will continue to be based in IGA’s Santa Monica headquarters.“Ramon is both highly strategic and enormously creative in his approach to digital marketing,” said Kelly in making the announcement.
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