praktisch, meaning practical. Germans spend their money on cars, not clothes. Homegrown brands like Birkenstock, Puma, Jack Wolfskin and Adidas are all sehr praktisch (very practical).
Even Berlin’s indie brands herald the ‘performance’ aspects of their design in press releases, as if there has to be a functional justification for every aesthetic choice.
The crowd at Berlin Fashion Week shows wears a uniform of all-black-everything and Jil Sander-style minimalism.When I moved to Berlin for a stint at a fashion magazine in 2013, when I was in my 20s, this seemed like an enlightened approach.
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