Fenty Beauty launched in seventeen countries, marketing itself as inclusive with the tagline ‘Beauty for All’. The launch of its Pro Filt'R foundation included 40 shades which renowned aesthetic doctor Ahmed El Muntasar says was seen as “really progressive at the time.” Today, most of Rihanna’s $1.7 billion fortune (according to Forbes) has come from her Fenty Beauty range.“Most brands were offering very limited shades of foundation for darker skin,” he says. "It's been about inclusivity and ensuring all [people] - whatever their colour or background - can access beauty products that work for them.
And this has definitely had an impact on the aesthetics world.”Rihanna’s influence on the beauty industry has widely been known as the ‘Fenty.
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