Fox Sets TV Upfronts Return With Live, In-Person Event
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deadline.comLast year, Fox’s in-person Upfront event at the Skylight venue in New York surprised ad buyers with a largely pre-recorded video led by then-boss Charlie Collier.
This year, the network is returning to the Upfronts, but is promising a new format, new venue and a live stage presentation.
The broadcaster, which is now led by Fox Entertainment CEO Rob Wade, will hold its event on Monday May 15 at the Manhattan Center.
It will join the likes of NBCUniversal, which is also holding its event on May 15, Disney, which is holding its event on Tuesday May 16, and newcomer Netflix, which is getting in on the action after it entered the ad business for the first time on Wednesday May 17, alongside Warner Bros.
Read more on deadline.com
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