surgical mask wearing has become politicised, so digital catwalk shows have become a means for brands to communicate something subtle but important about themselves and their relationship with an ever expanding audience.No one is yet saying the digital manifestation is better than the old, physical show. “I miss seeing your faces,” said Maria Grazia Chiur, Dior’s Creative Director, to the journalists who had gathered online a few hours before her digital show on Wednesday night, rather as they used to congregate in small groups for the ritual backstage preview.
Read more on telegraph.co.uk