Video game marketing and consulting firm Mobile Game Partners and video game agency Digital Development Management unveiled Wednesday the formation of ChargeUp Games, a new mobile publisher.
The joint venture was initiated by MGP co-founders Kevin Flynn and Adam Flanders, who identified that game developers can be unfairly compensated in external publishing deals whereby, typically, a mobile publisher takes 40 or 50 percent of a game's profits as well as long term rights to the IP and franchise.
With backgrounds in strategic business development, the pair launched the company to offer a fairer model where the developer will retain control of the game. "We've always waited for the publishing model to evolve along with the industry," Flynn.
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