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ChargeUp Games Launches With "Developer-First" Approach
Video game marketing and consulting firm Mobile Game Partners and video game agency Digital Development Management unveiled Wednesday the formation of ChargeUp Games, a new mobile publisher. The joint venture was initiated by MGP co-founders Kevin Flynn and Adam Flanders, who identified that game developers can be unfairly compensated in external publishing deals whereby, typically, a mobile publisher takes 40 or 50 percent of a game's profits as well as long term rights to the IP and franchise.