Byron Allen Networks To Launch In Middle East; Mel Giedroyc To Host Channel 4 Woodwork Series — Global Briefs
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deadline.comJake Kanter International TV EditorByron Allen’s Allen Media Group division Entertainment Studios is to launch seven of its networks in the Middle East on Emirates Integrated Telecommunications Company’s Du platform.
The deal was brokered by SAWA Rights Management. It is part of an overall arrangement that will soon extend to other Middle East and North Africa nations, including Qatar, Saudi Arabia, Oman, Lebanon, Jordan, Iraq, Bahrain, Kuwait, Egypt, Tunis, Algeria and Morocco. “The international demand for American content is a multi-billion dollar marketplace,” said Tom Devlin, president of international television sales/marketing at Entertainment Studios.
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