MADRID — In one of the first detailed breakdowns from a major European company of marketing strategies in the Series Mania/MipTV online marketplace, Germany’s Beta Film has announced that it will stage a virtual Beta Brunch on March 31.
Nobody will be offered virtual food, but the event will retain some of its flavor, going live at the same time at the traditional event, which also always takes place at midday on the markets’ Tuesday.
It remains to be seen how much of another highlight remains: Jan Mojto taking the stage to deliver a highly entertaining, anecdote-laced, 10-minutes-or-so speech.
Mojto is billed this year, but as featuring along with Beta colleagues in an initial video presentation which will explain who is who at the
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