Brian Steinberg Senior TV EditorPutting professional football on kids-TV outlet Nickelodeon might at first blush seem like something of a Hail Mary.
But CBS Sports Chairman Sean McManus knew his team had completed a crucial pass by game’s end, when the winning team’s head coach, Sean Payton, agreed to be doused with Nick’s signature green slime.CBS Sports said Tuesday that the Nickelodeon broadcast, part of a wide series of interesting experiments with NFL football this past weekend, scored.
A game between the Chicago Bears and the New Orleans Saints tailored to its young audience represented was the network’s most-watched program nearly four years.
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