Brian Steinberg Senior TV EditorNBCUniversal may well complete an Olympic-like event before the next set of Games even get started.The massive Comcast media conglomerate is returning to negotiations with Madison Avenue for advertising time in the now-delayed Tokyo Olympics, slated at present to take place this summer, just months after unwinding what had been described as $1.25 billion, or 90% of the inventory previously allocated to the company’s telecast of the event.
NBC must essentially rebuild the advertising base for a massive media spectacle that was scuttled due to the effects of the coronavirus pandemic.“We think the market is pretty strong, to be honest,” says Dan Lovinger, executive vice president of sales and partnerships for.
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