Why Isn’t Taylor Swift’s ‘Eras Tour’ Playing in Theaters During the Week?
variety.comRebecca Rubin Film and Media Reporter Looking to cap off a long Tuesday in the office by rocking out during a screening of Taylor Swift’s “The Eras Tour” concert film?
Well, you may be out of luck. The cinematic rendering of Swift’s epic stadium tour is only playing in theaters on Thursdays, Fridays, Saturdays and Sundays.
This unconventional scheduling (most films are available on Mondays, Tuesdays and Wednesdays, as well) may be chalked up to the unique nature of “The Eras Tour,” which is designed to feel more like a concert and less like a movie. “Eras attire, friendship bracelets, singing and dancing encouraged,” Swift told her fans.
By restricting showtimes to the weekends, Team Swift hopes there’s a better chance that audiences will be able to watch the concert extravaganza with a packed crowd rather than in the half-empty auditoriums that usually greet midweek moviegoers.
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