Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
Christopher Nolan calls Taylor Swift’s ‘The Eras Tour’ movie distribution an “incredible lesson” for studios
nme.comChristopher Nolan has praised Taylor Swift for her innovative approach in releasing her concert film, Taylor Swift: The Eras Tour, directly through AMC theatres.Nolan said that Swift’s deal with AMC is an “incredible lesson” for studios that are reluctant to embrace the theatrical experience, IndieWire reported.
Swift’s concert film, which documents her six-night residency at the SoFi Stadium in Los Angeles, broke records for the highest-grossing concert film or documentary of all time, earning $123.5 million globally in its opening weekend.Swift also notably sold tickets at $19.89 each (and $13.13 for children) in the US, in reference to her acclaimed album and her favourite number.
She also bypassed the traditional studio system and negotiated a direct distribution deal with AMC, the largest theatre chain in the US.“Taylor Swift is about to show the studios, because her concert film is not being distributed by the studios, it’s being distributed by a theatre owner, AMC, and it’s going to make an enormous amount of money,” Nolan said at a recent event at The Graduate Center, CUNY 1.“And this is the thing: This is a format, this is a way of seeing things and sharing stories, or sharing experiences, that’s incredibly valuable.
And if they don’t want it, somebody else will. So that’s just the truth of it,” he added.Nolan also commended Swift for finding a way to produce her film amid the ongoing Hollywood strikes and securing an interim agreement with SAG-AFTRA, the union that represents actors and performers.Swift is not the only pop star who has opted for a non-traditional release strategy for her concert film.
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