U.K. cinemas remain shuttered due to the ongoing coronavirus pandemic, and while some of the large chains with deep pockets have the wherewithal to ride out the crisis, independent cinemas are suffering.
Some U.K. distributors have come up with solutions to remedy this. Modern Films was due to release Haifaa Al-Mansour’s festival favorite “The Perfect Candidate” theatrically on March 27, but instead released it online on Curzon Home Cinema, the BFI Player and its own website.
Customers choosing to rent the film via Modern’s website will see a drop-down menu at the purchase point that allows them to select and support a cinema of their choice.
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