Jill Goldsmith Co-Business EditorTwitter said Thursday it’s hired Tracy McGraw, former head of communications at Tyler Perry Studios, as Senior Director of Global Consumer Communications.McGraw will lead consumer communications and media campaigns for the social media giant’s product launches, partner announcements and cultural events, reporting to Brandon Borrman, Vice President, Global Communications, Twitter.“We couldn’t be luckier to have Tracy joining this team,” said Borrman. “Twitter plays a massive role in shaping culture around the world, and Tracy is the perfect person to help us better tell those stories and deepen our connections.” Most recently, McGraw led the publicity efforts for the 2019 grand opening of Tyler Perry Studios.
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