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Twitter Hires Tyler Perry Studios’ Tracy McGraw as Head of Consumer PR (EXCLUSIVE)

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variety.com

Todd Spangler NY Digital EditorTwitter tapped communications veteran Tracy McGraw, most recently with Tyler Perry Studios, to lead consumer communications and media campaigns.McGraw, as Twitter’s senior director of global consumer communications, will oversee PR for the social media giant’s product launches, partner announcements and cultural events.

Based in New York, she will report to Brandon Borrman, Twitter’s VP of global communications.“We couldn’t be luckier to have Tracy joining this team,” Borrman said in a statement.

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