Naman Ramachandran Comcast’s NBC News Now is live on Sky U.K. this week and will launch on Virgin Media later this month, making the U.K.
the first European territory to have the service on linear programming. The service will be ad-supported. “The expansion into the U.K.
is a natural place for NBC News Now to begin its international expansion ambitions,” Noah Oppenheim, NBC News president, told Variety. “The U.K.
is NBC News’ largest market for digital audience outside North America and is a hub of our global news gathering operations and is the home of our NBC News International headquarters.”The service enters a robust local news market served by local broadcasters BBC, Channel 4 and ITV and international providers including Al Jazeera and Euronews.
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