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IGN Aims to Fill E3 Gaming Event Void With In-Person Fan Convention
Jennifer Maas TV Business Writer Just over a year after the nail was put in the Electronic Entertainment Expo (E3)’s coffin, media company IGN has revealed plans to launch its own in-person “consumer experience” targeting the gaming community. Taking place early this June in Los Angeles, the inaugural IGN Live three-day event aims to “unite the best of gaming and entertainment with creators, developers, licensors, publishers, journalists and enthusiasts from around the world, to experience beloved brands and franchises in new and meaningful ways.” IGN promises event-goers access to “world-class talent, parties, networking events and unique attractions” from video game and entertainment exhibitors, along with the chance to participate in tournaments and watch live presentations of IGN shows.