Andrew Hampp For more than half a decade, “trap house jazz” singer/songwriter/producer Masego (a.k.a. Micah Davis) has been trying to plant seeds that could someday gain the attention of Apple, whose track record of breaking songs and artists through its highly visible commercials has been virtually unrivaled for over 20 years.“I was doing it for years, man, saying ‘I wanna get an Apple commercial’ and just show my love for Apple whenever I could,” says Masego, who even wrote entire verses about his love of iPhones over Androids into his 2016 single “Sego Hotline.”Cut to 2021, and Masego’s current single “Mystery Lady” is featured as the soundtrack for a new Apple Music campaign showcasing the streaming service’s new spatial audio.
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