Madison Avenue: Last News

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Brian Steinberg Senior TV Editor The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 million for a 30-second commercial roost in the Big Game, according to media buyers and other people familiar with early conversations. That price would stand even with or perhaps a little higher than what Fox initially sought for ad time in Super Bowl LIX, which aired in February.

Brian Steinberg Senior TV Editor Amazon‘s bid to be a Prime mover during TV’s annual Upfront Week is causing it to crash into long-held industry protocols. The streaming and e-commerce giant plans to shift its upfront presentation to the Monday evening of the week of May presentations that top media companies hold annually for Madison Avenue. In doing so, Amazon will likely force some advertisers to abandon other events that have long been held in that slot.

Brian Steinberg Senior TV Editor TikTok could become a bigger part of advertisers’ measurement mix under a new pact unveiled Thursday with Nielsen. The two companies have struck a partnership that will give advertisers and buying agencies the ability to compare ad performance on the quick-hit streaming-video site with that of other digital, connected-TV and linear outlets.

Glen Matlock has recalled how David Bowie kept original artworks by Picasso and Matisse in his car. Watch our exclusive taster clip from Never Mind The Buzzcocks above.The Sex Pistols icon and Blondie bassist shared the anecdote during a new episode of the UK music quiz show, which is set to air tonight (October 16).Appearing on the panel alongside fellow rock icon Courtney Love, and comedians including Joel Dommett and Noel Fielding, Matlock went on to recall how he ended up in Bowie’s car after a performance in New York City.“With Iggy Pop, we played an extra club gig in New York and David Bowie came,” he began.

Brian Steinberg Senior TV Editor Netflix, the streaming giant that is still relatively new to dealing with Madison Avenue, seems to be winning more advertisers over to its side. The streamer said it had concluded the bulk of its negotiations tied to the “upfront,” the annual industry market during which U.S. media companies try to sell a large part of their commercial inventory ahead of their next cycle of programming.

Brian Steinberg Senior TV Editor Madison Avenue’s continued interest in sports and streaming video has lent a boost to Fox Corp. during a period when it has focused more intently on exactly those two things.

Brian Steinberg Senior TV Editor If you want to see the latest fire sale, just turn on your TV. The nation’s big media companies are facing significant headwinds in the industry’s current “upfront” market, when TV networks try to sell the bulk of their commercial inventory for their next cycle of programming.

Brian Steinberg Senior TV Editor Talks between TV networks and advertisers have begun to simmer in the entertainment industry’s annual “upfront” marketplace, though it’s not clear if activity will immediately boil over. Some of the sector’s big media agencies have placed early focus on both Disney and NBCUniversal, according to four people with knowledge of these annual negotiations for billions in advertising deals struck between the networks and Madison Avenue. Those two aforementioned companies have the broadest portfolios of high-quality entertainment, these executives say, that encompass sports, news, entertainment and more.

Jennifer Maas TV Business Writer When NBCUniversal kicks off TV’s traditional week of upfront presentations on Monday, picket-free sidewalks outside Radio City Music Hall will be a sight for sore eyes following last year’s noisy protests in the first weeks of what proved to be the nation’s “hot labor summer.” Hosting a programming presentation at a megawatt New York City venue like Radio City or Javits Center is stressful enough. Executives are eager to return to business as usual in wooing Madison Avenue.

Brian Steinberg Senior TV Editor A group backed by many of the entertainment sector’s biggest traditional TV companies said it would back audience-measurement tools from Comscore and VideoAmp for use in national ad deals, the latest effort by media giants to create an alternative to Nielsen for tabulating viewership. Whether or not the new ad currencies will gain traction will depend on Madison Avenue.

Brian Steinberg Senior TV Editor Paramount Global doesn’t feel it needs Carnegie Hall to make its point to Madison Avenue. The New York owner of CBS, the Paramount movie studio and the Nickelodeon kids-cable outlet plans a second year of individual meetings with media buyers and advertisers for its outreach during the industry’s “upfront” sales market, and will not return to the more formal, glitzy presentation that has long been a staple of the period.

William Earl Roku is stepping up its efforts to court Madison Avenue. The company has released viewership data as a “case study” to demonstrate the strength of its streaming platform that offers a mix of aggregated channels, shows from third-party providers and a growing slate of Roku originals.

Brian Steinberg Senior TV Editor When the Buffalo Bills square off against the Los Angeles Chargers on Saturday via a game streamed on NBC’s Peacock, they will, for at least a period of time, do so without one of their most supportive fans: Madison Avenue. Peacock plans to stream the game’s fourth quarter without commercials, essentially sacrificing 12 minutes, or 40% of a game’s standard ad load, that would normally have been used to spotlight promotional messages for beer, gadgets and cars, among other products. Viewers won’t see the act as taking away anything.

Brian Steinberg Senior TV Editor CBS has scored a Super Bowl touchdown in November. The Paramount Global-backed network is “virtually sold out” of all its Super Bowl advertising inventory, according to a company spokesperson, completing a process that often isn’t completed until the final hours before the game kicks off in February.

Justin Timberlake and Tiger Woods are opening an exciting new venture together.

Brian Steinberg Senior TV Editor Madison Avenue pulled hundreds of millions of dollars out of primetime TV and sent them to streaming venues in the industry’s recently completed “upfront” market, the latest sign that one of the media sector’s most stable mediums is in an era of severe flux. Ad commitments for primetime broadcast TV fell 3%, to $9.595 billion, compared with $9.91 billion in last year’s market, according to Media Dynamics Inc., an advertising consultancy that tracks the upfront, when U.S. TV networks try to sell the bulk of their commercial inventory for their next programming cycle.

Jennifer Lopez, Arnold Schwarzenegger and Beyoncé has died aged 64. Nello Balan built an empire from his eponymous diner on Madison Avenue, New York, which became a socialite hotspot. Sadly his daughter, Lucy, confirmed that he passed away in hospital on Tuesday afternoon.

Brian Steinberg Senior TV Editor CBS is out; Netflix is in. Nothing encapsulates the tumult in television these days more than the fact that CBS, one of the pillars of network television, has decided not to attend the industry’s traditional upfront week — when media giants make glitzy programming presentations to prospective advertisers — while Netflix will make its debut. A year ago, when Netflix announced it would launch a subscriber tier supported by advertising, it was a seismic event in the history of the industry’s leading streamer. But so far, there’s been no quaking on Madison Avenue.

Brian Steinberg Senior TV Editor The 50th season of “Saturday Night Live” isn’t slated to kick off until the fall of 2024. But that doesn’t mean NBC has to wait until then to start lining up sponsors. NBCUniversal intends to start talking to advertisers about the possibilities in the industry’s annual “upfront” sales session, says Mark Marshall, the company’s president of advertising sales and partnerships, in a recent interview. NBC could start calling attention to the landmark season during its telecasts of the 2024 Summer Olympics from Paris, he says, which means the media company is eager to start discussing ideas soon. TV’s “upfront,” when U.S. networks try to sell the bulk of their commercial inventory, is expected to kick into gear next week, when NBCU and its competitors hold a series of glitzy presentations for Madison Avenue. “Saturday Night Live” generated approximately $74,7 million dollars in ad sales in 2022, according to Vivvix, a tracker of ad spending. That figure represents a 12% dip from the nearly $85.3 million “SNL” generated in 2021.

Brian Steinberg Senior TV Editor Fox News Media, known best for shows led by Tucker Carlson, Sean Hannity and Laura Ingraham, is placing new emphasis on programming that relies more heavily on Kevin Costner, weather emergencies and Greg Gutfeld. In a meeting with advertisers slated to be held Tuesday, executives at the Fox Corp.-backed operation, will spotlight a growing array of lifestyle content, while continuing to nod to the political programming that draws some of its networks’ biggest audiences. Among the Fox News Media executives scheduled to be on hand were Suzanne Scott, the CEO, and Jay Wallace, president and executive editor. “If you take a look at our overall audience across all of Fox News Media, 40% comes from lifestyle – sports, weather, entertainment offerings,” says Jeff Collins, executive vice president of advertsing sales for Fox News Media. “We just want to reiterate to our clients the depth and breadth of this type of content that we have outside of just hard news.”