Todd Spangler NY Digital EditorWave, a startup that produces interactive virtual-entertainment concerts, has hired Tina Rubin as chief marketing officer.Rubin, a marketing veteran with nearly two decades of experience, joins from Netflix, where she was head of strategy and consumer marketing for its YA and family original TV shows.At L.A.-based Wave — whose investors include Scooter Braun and Alex Rodriguez — Rubin will oversee global marketing strategies and partnerships, reporting to CEO/co-founder Adam Arrigo.
She replaces Wave interim CMO Jeremy Welt, who will remain on the company’s advisory board.Wave, founded in 2016, has hosted more than 50 concerts for DJs and artists including The Weeknd, John Legend, Tinashe, Imogen Heap, REZZ,.
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