Comcast is uniting its NBCUniversal and Sky business units with a new advertising and partnerships offering. The company revealed the new ad solution during an industry update event that it streamed to its advertising clients Monday morning.
The new offering will target "global brands and international marketers" and will be an expansion of NBCUniversal’s One Platform ad strategy. "In every country that you operate, you will be able to reach consumers with a single video plan," NBCUniversal ad sales and partnerships chairman Linda Yaccarino said during the live stream.
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