Variety, using data analysed by Hub Entertainment Research, shows that mobile phone screens are becoming the first-choice screen to watch video, one percentage point ahead of connected TV.It continues that the gap between the two screen types is more exaggerated among younger viewers, many of whom already consider their smartphones as their go-to for watching content.The nature of the type of content that is being consumed via connected TV is also shifting, with social media platforms such as YouTube now becoming a major competitor to more traditional streaming video platforms.