NBCUniversal will launch a new annual event to bring together the company's advertising partners, media buyers and clients, with developers and technologists building the next generation of content and advertising solutions.
The inaugural event, dubbed "One21," will be held (virtually, of course) on March 22. Future installments will be called "One22, One23," etc. "What we are looking to do is really tie together what we do best, which is building content, great storytelling and all of that, but partner that with the solutions-oriented focus of a developer conference," says Josh Feldman, the CMO of NBCUniversal's advertising and partnerships division.
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