By Cynthia Littleton Business Editor HBO Max makes its much-anticipated debut on Wednesday as a $4 billion bet by AT&T and WarnerMedia to vault into the global streaming TV marketplace.
For WarnerMedia insiders, launch day is “really is just the beginning,” Bob Greenblatt, chairman of WarnerMedia Entertainment and Direct to Consumer, tells Variety podcast “Strictly Business.” WarnerMedia plans to integrate new programming features and technical elements every six to eight weeks in the early months as the service finds its sea legs and inevitably has bugs to work out. “Everyone is working around the clock,” Greenblatt said.
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