Psykhe aims to learn exactly what your taste is, presenting you with a personalised edit of all the products out there. If you were looking for a new black dress, for example, it would filter through the hundreds of thousands of options for sale on the internet, to present you with the ones you might actually like.“It’s like seeing a store front that’s personalised to you,” explains Anabel Maldonado, the former NHS paediatric psychologist who became a fashion journalist before founding Psykhe. “When you look at something, you say that’s not me or that’s really me - and you can recommend things for a really good friend.
Psykhe systemises that idea, essentially, and captures what personal stylists and people who get to know their clients have.
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