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Netflix & Amazon Ordered Majority Of Originals From Outside U.S. Last Quarter, Ampere Research Finds

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Netflix and Amazon “ordered the majority of their titles from outside the U.S.” last quarter and are shooting ahead of rivals in the global commissioning race, according to research from Ampere Analysis.

Ampere predicted these platforms’ international spend will continue to rise after finding that they greenlit more than half (53%) of the world’s overall streaming commissions during the first three months of 2024.

Netflix commissioned more than 200 shows and movies in Q1, with Amazon behind on around 140, according to Ampere. This represented Netflix’s biggest quarter for three years and was a record for Prime Video.

Streamers such as Disney+, Paramount+ and Apple TV+ trailed far behind. The growth is “spurred by increased investment in international territories,” Ampere said, pointing out that the two streamers now order the “majority of their titles from outside the U.S.” While competitors rowed back, the first quarter of this year was characterized by splashy slate announcements from Netflix in the likes of the UK, Germany and Poland, and Ampere said Netflix’s Western European commissions “almost achieved parity” with North American titles for the first time during the quarter.

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