acquired by Etsy for $1.6bn (£1.2bn).Etsy hopes to tap into a younger audience through Depop, which was founded in Italy a decade ago.
90 percent of its 26 million users are under the age of 26, which is why Etsy chief executive Josh Silverman told investors that if they plan to use it, “you might want to ask for help from a teenager”.It’s worth getting familiar with it though.
Unlike a lot of things targeting Gen-Z, it actually has a lot for the grown-up consumer to love. It’s a peer-to-peer platform, so communication between the buyer and seller is straightforward, and the commission on each sale is just 10 percent.
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