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How eco-fashion label Nobody's Child could save the high street - starting with M&S

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telegraph.co.uk

Marks & Spencer is launching new fashion labels to be sold online among its own-brand collections. While the beauty and food departments at M&S have sold select branded goods since 2009, the move represents a bold step for fashion at the chain.Nobody’s Child is M&S’s debut partner brand, and 140 products from its winter collections arrived this month on marksandspencer.com.

The small London label specialises in floral-print dresses with a particularly right-for-now USP; all the clothes sold are affordable, but also eco-certified.It puts paid to the presumption that a dress made in ethical conditions from a sustainable material always needs to cost the consumer £250.

Read more on telegraph.co.uk
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