Dior makes the case for the feminisation of men’s clothes
telegraph.co.ukThis wasn’t about menswear to go about your daily life in – but an injection of preciousness for a particular demographic of men In a very, very gilded bubble, for a very, very minute number of 0.01 per cent of the world’s super rich, men are being offered something new to wear.
Clothes with feminine touches, namely, and influences from the world of women’s haute couture, the highest strata of fashion that’s made from the most precious of materials and at a strata of level of craft and luxury that justifies the six-figure prices.
Until now, it’s been the preserve of socialite women, but with fashion houses keen to corner new markets, men are now muscling in on the act. ‘It was elevated, special, exquisite and a celebration of dressing up,’ said Naomi Campbell at Dior’s Men showcase in Paris, which fused designer Kim Jones’ zeitgeisty sportswear and tailoring with the rarefied techniques of the house’s couture atelier that lent a softer, more feminine touch to his dynamic menswear.
This isn’t the first time that Jones has employed those techniques and touches in his men’s clothing – it’s been a thread of his work since he began at the house in 2018 – but it was perhaps the most pronounced.
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