Todd Spangler NY Digital EditorXumo, the free, ad-supported streaming TV service now owned by Comcast, wants to make the case that it’s in the same league as its two primary rivals, Fox’s Tubi and ViacomCBS’s Pluto TV.Since January, according to Xumo, its user base has soared 2.5 times to reach more than 24 million U.S.
monthly active users. Total hours streamed over that period more than doubled, Xumo says. It’s the latest salvo in the secondary front on the streaming wars: free ad-supported services with premium content, variously referred to in the biz as AVOD (ad-supported video on demand) or FAST (free ad-supported TV).The battle among subscription-streaming players like Netflix, Hulu, Disney Plus, Prime Video and HBO Max gets most of.
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