John Malone Liberty Broadband Tom Rutledge Entertainment Hollywood 2020 streaming services John Malone Liberty Broadband Tom Rutledge

Charter CEO: Entertainment Giants Need "Dual Content Strategy" Amid Rise of Streaming Services

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hollywoodreporter.com

Cable operator Charter Communications, in which John Malone's Liberty Broadband owns a big stake, expects to continue selling video services successfully despite high programming costs.

But over time Hollywood giants' growing focus on direct-to-consumer services could make paying for content bundles untenable, chairman and CEO Tom Rutledge suggested during a virtual investor conference on Monday.

The question will be "do you put us in a position where we would be willing to drop your bundle package because a consumer could get those products directly, [and] there is no need for us to pay for that as part of the bundle," he told the UBS Global TMTVirtualConference. "Or do you have a dual content strategy where you got good content in your.

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