Brewery apologises after being called out over 'humiliating' mistake when naming new beer
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mirror.co.ukHell's Basement, a brewery in Canada, has issued an apology after learning the true meaning behind the name of one of their beers.
The brewery recently launched a pale ale called Huruhuru, which they believed meant 'feather', as they wanted to show their beer was 'light as a feather' But it turns out, in Māori the word has multiple meanings and is also commonly known to mean 'pubic hair'.
And they're not the only ones who accidentally made this mistake, a leather store in New Zealand also features 'huruhuru' branding.
This blunder has been called out by TV personality Te Hamua Nikora, who is Māori. In a video shared to his Facebook page, he said: "Some people call it appreciation, I call it appropriation. "It's that entitlement disease
Read more on mirror.co.uk
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