Ryan Serhant.In the red corner, directly across Sixth Avenue on the northeast: “Million Dollar Listing” castmate and longtime frenemy Fredrik Eklund is shilling a rival development, the 50-unit Förena (roll the “r,” like the Swedes do – it means “unite” in Eklund’s native tongue) at 540 6th Ave.These buildings and their respective brokers are now facing off: vying for similar buyers, real estate glory and the prize of morphing a lackluster locale into a new hot ‘hood.But it won’t be easy.
Ask the agents to describe their respective buildings, and you’ll notice sumptuous similarities.Both buildings are designed by top architects to function as urban oases.
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