BBC Studios has named company veteran Ding Ke as its new general manager for Greater China. Ding has been elevated from the position of head of content sales and formats for mainland China, In her new role, she will be responsible for all of BBC Studio’s Greater China business, including content distribution, co-productions, format sales and branded services.
She replaces Kelvin Yau, who left the company in December, and the appointment will come into effect June 1, the broadcaster said. “Ding Ke has been an integral part of the leadership team in China since she joined in 2011, and has been responsible for strong sales growth over the last three years," said Jon Penn, executive vp BBC Studios APAC.
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