Alexandra Palace Michael Van-Gerwen Phil Taylor Barry Hearn show sports Party Alexandra Palace Michael Van-Gerwen Phil Taylor Barry Hearn

Barry Hearn's four words that encouraged him to invest in darts and change the sport forever

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darts into the sporting juggernaut it is today.It’s more than 20 years since the sports promoter took control of the PDC, with the governing body and the game in general flourishing and becoming more lucrative over the last two decades.

Players from Phil Taylor to Michael van Gerwen have become household names, while fans watch in their millions at home and in their thousands at arenas nationwide.The PDC moved its World Championship away from the legendary but cramped Circus Tavern to the Alexandra Palace, a move which has paid off handsomely since the switch in 2008.

And it was a visit to the Circus Tavern in Purfleet which convinced Hearn he had to get involved in the sport.Speaking on the Gary Newbon Sports Show with Jewson, Hearn said: “I walked into the Circus Tavern to watch the old world championships.

The people that ran the game were trying to get me involved to handle some of their commercial work. And as I walked in, I just turned round and said ‘I just smell money, I just smell money.’“Everyone looked at me and said ‘what do you mean?’ I see 800 of me in there.

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