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A24’s ‘First Cow’ Becomes First Oscar-Season DVD Screener Sent To Entire Academy Membership

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Pete Hammond Awards Columnist/Chief Film CriticEXCLUSIVE: Director Kelly Reichardt’s well-reviewed indie First Cow becomes the first physical 2020 DVD screener sent to all members of the Academy of Motion Picture Arts and Sciences and now holds that singular distinction that I chronicle every year here on Deadline.

Distributor A24 had the Academy put them all in the mail Monday to Oscar voters, even though nominations don’t come out until mid-March and the Oscar show itself isn’t scheduled until April 25, the latest date since they started broadcasting on television.Of course, A24 is doing this to gain traction, and probably garner some added publicity around the VOD launch today, after first offering the film for electronic sell-through.

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