Wrong Shoe Theory: Allison Bornstein Explains How to Put the Theory Into Practice

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By All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.Allison Bornstein would like to point out for the record that, technically speaking, there is no such thing as a “wrong” shoe.

When we talk about the “”—the viral styling hack Bornstein coined on TikTok—what we’re really talking about, she says, is “personal preference.”“There is not necessarily a universal wrong shoe for every look,” the Michigan-born personal stylist explains over Zoom. “The idea of the ‘wrong shoe’ is just to push beyond that first instinct.”Say, for example, you’re headed to the office in a corporate casual look—a pair of trousers, a silk button-down.

Instinctively, you may reach for a or maybe a kitten heel. Something demure and conservative. But what if you reached for something different?

Something that feels, well, wrong? To me, that “wrong shoe” would be a vibrantly-colored sneaker. To you, it might be a . There's a chance you hate the combination, in which case, skip it!