Box Office: ‘IF’ Stumbles on Opening Day With $10.3 Million, ‘The Strangers: Chapter 1’ Unmasking Third Place
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variety.comJ. Kim Murphy Paramount’s family comedy “IF” is leading domestic charts in its opening after earning $10.3 million from more than 4,041 locations across Friday and preview screenings.
But the John Krasinski-directed fantasy feature has decidedly fallen behind its projections heading into the weekend, which had originally forecast a debut around $40 million.
The film is now looking to finish closer to $31.5 million. It’s a marked underperformance for the PG-rated family film, which sports a substantial $110 million production budget.
Reviews have been mediocre, but the public’s sentiment is much more positive with audience survey firm Cinema Score turning in a glowing “A” grade from the first group of ticket buyers.
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