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“There Is An Unbridgeable Gap Between Our Work And The Magnitude Of Brutal Violence”: Keshet CEO Avi Nir Explains How Israel’s Biggest Media Organization Has Transformed Into A 24/7 News Operation

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deadline.com

“There is an unbridgeable gap between our work and the magnitude of brutal violence,” the CEO of Israel‘s largest media organization has told Deadline as the violent conflict sparked by Hamas‘ brutal attacks on the nation nears its second week.

Avi Nir explained how, within hours, Keshet went from ordinary service to becoming a 24/7 news operation, as TV and film production was swiftly shut down across the country.

He paid tribute to journalists who have “helped rescue wounded people from the field and located missing people, all while working 20-hour days.” “In an event of this scale, it’s hard to immediately fathom the scope of atrocities and horror,” Nir said via email exchange with Deadline from Tel Aviv. “But once you grasp it you immerse yourself in it 24/7, with a clear view on our mission, which is to report from the ground, continue to update, analyze, and to convey the tragedy and pain, all while providing hope and encouragement to the public.” Last Saturday, Hamas launched an offensive against Israel, killing hundreds and kidnapping more than 100 people, and by the following day all local Israeli TV productions, excluding broadcasts providing news updates, had been placed on hold following a directive from the Israeli army.

While TV production has shuttered, Deadline understands development has continued and some of Keshet’s non-Israeli-based staff will be at Mipcom Cannes next week.

Read more on deadline.com
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