Over the March 6-8 weekend, the Jane Austen adaptation Emma and Ben Affleck's new drama, The Way Back, each drew plenty of strength from older moviegoers.
Roughly 17 percent of ticket buyers to see Emma were 55 and older, and 14 percent for The Way Back, about an alcoholic, washed-up basketball star who returns to coaching, according exit polling service PostTrak.
Older consumers can often lay the foundation for an adult drama's success at the box office (1917 and Little Women are two recent examples).
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