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Film Academy Bosses Talk New Oscar Rules and Getting People Back Into Movie Theaters
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variety.comBy Marc Malkin Senior Film Awards, Events & Lifestyle Editor The Academy of Motion Picture Arts and Sciences will be on the “frontlines” when it comes time to encourage people to return to movie theaters, say president David Rubin and CEO Dawn Hudson. “We’ll be leading that campaign.
We’re already talking to filmmakers about that,” Hudson told Variety on Tuesday afternoon. “We’re already talking about how to do outreach and get people back to theaters for that communal experience.
It’s a Rosie the Riveter campaign war effort. Let’s come out of these extraordinary times and terrible times and do what we love and that is to go to the movies.” Rubin added, “We’ll be on the frontlines.
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