Ubisoft’s Strategic Innovations Lab which oversees NFTs, has said that NFTs are for the players “but they don’t get it for now.”Ubisoft‘s NFT programmes; Quartz and now Digits, met with backlash from developers and players alike upon their reveals.
Upset over the decision was so loud that CEO Yves Guillemot held a surprise meeting in support of its launch. The company further doubled down on its decision to pursue NFTs despite a very disappointing uptake.In an interview with Finder, Pouard elaborated on Ubisoft’s NFT goals and how he believes the strategy benefits the players, but that they lack the understanding of how it will work.
He repeated the line from Guillemot, that Ubisoft was expecting the initial backlash, but added that in time he believes consumers would understand NFTs “value”.“Well, it was a reaction we were expecting.
We know it’s not an easy concept to grasp. But Quartz is really just a first step that should lead to something bigger. Something that will be more easily understood by our players.
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