Super Bowl Music Fest Brings Diverse Headliners Like Green Day, Miley Cyrus, Gwen Stefani and Halsey… and a Chance to Get Used to Saying ‘Crypto.com’

variety.com:

Chris Willman Music WriterThe phrases “music festival” and “Super Bowl” didn’t always seem like they should be naturally conjoined, but in an era where halftime performers get as much scrutiny as which teams make the finals, it’s made sense to draw out the musical parts of the annual festivities as much as possible, even if it’s just for in-person visitors and not worldwide television consumption.

And so for the third time in four years (minus one pandemic time-out), the game’s host city is also getting a three-night Bud Light Super Bowl Music Fest, aimed at luring locals as well as out-of-towners with diverse double-headliner bills.At L.A.’s Crypto.com Arena (which was still called Staples Center when the lineup was revealed in November), Halsey and Machine Gun Kelly provide the action on Thursday, the first night.

Friday, marrieds Gwen Stefani and Blake Shelton will do the first co-headlining gig in their romantic or professional lives, joined in an opening set by Mickey Guyton, who’ll be performing the National Anthem at the game a couple of days later.

The third and final night on Super Bowl eve belongs to two rock acts — if the recent crossover into that genre fold by one of them counts: Green Day and Miley Cyrus. (Tickets are still on sale for all three shows.) “If you look back maybe 30 years, we didn’t have a lot of music at the Super Bowl,” says Don Renzulli, executive VP of events for On Location Experiences, one of the festival’s executive producers. “What you had was Frank Sinatra basically playing every year at the Super Bowl site on Saturday night.