Dade Hayes Finance EditorFollowing through on a plan outlined in February by ViacomCBS CEO Bob Bakish, the company has launched a co-branded channel to pool content from Showtime and BET.SHOxBET is a multiplex channel with a mix of series, feature films and documentaries.
Its programming is designed to take advantage of its appeal to Black viewers for a number of Showtime series, which matches the longtime mission of BET.
The two networks joined the same corporate family last December with the close of the ViacomCBS merger.Starting Wednesday, the new channel takes the place of Showcase in the Showtime portfolio. (Genre-oriented SHO Beyond is also being phased out as a result of the co-branding effort.) Multiplexing began about two decades.
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