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CBS All Access To Get Summer Reboot, Adding New Films And Shows Ahead Of Global Expansion
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deadline.comBy Dade Hayes Finance Editor CBS All Access will get a significant reboot this summer, ViacomCBS CEO Bob Bakish told Wall Street analysts Thursday, with Paramount films and shows from Nickelodeon, BET and other networks joining the service.
The subscription service will be rebranded and will also expand internationally in the next 12 months, Bakish said. More than 100 library films from Paramount will be part of the new wave of programming.
Unlike many other SVOD platforms, All Access also will be able to continue delivering live and on-demand news and sports programming via 200 CBS affiliates. “Our biggest franchises will be key to this strategy,” Bakish said on the quarterly earnings call.
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