Ad Climate Has “Settled Down,” CW Sales Chief Rob Tuck Says: “The Business Is Starting To Get Back On Its Feet”
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deadline.comBy Dade Hayes Finance Editor Television advertising has started its recovery process, in the view of Rob Tuck, EVP of national sales for the CW.
Speaking with reporters on the network’s upfront schedule call, Tuck said the network has “seen things certainly settle down” of late.
As far as third-quarter ad buys, “the pace is pretty much what we expected,” he said, and is on par with historical levels. The network’s upcoming schedule emphasizes January 2021 as the key start to new programming for the year, giving 2020-21 a different contour.
Tuck said many advertisers need more time than they typically would for a fall ramp-up. “Timing may be different from years past but people are getting ready,” he said. “They’re getting ready to figure
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