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VOD And Digital Home Entertainment Sales Soared 48% To March Record – Report

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deadline.com

By Dade Hayes Finance Editor Stay-at-home orders due to COVID-19 drove digital home entertainment sales to an all-time record level in March, according to the Digital Entertainment Group, a trade consortium.

Total spending on digital transactions, including electronic sell-through and video on demand, reached $596 million, up 48% over March 2019.

Theatrical films rose 57% in EST and 67% on VOD during the month. Studios titles hitting the digital rental marketplace in March like Jumanji: The Next Level, 1917 and Richard Jewell saw a boost from quarantine viewing, with theaters no longer an option for consumers.

The DEG statistics, notably, do not include premium video-on-demand titles like Disney’s Onward, Universal’s Invisible Man or

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